Project Description


Jerry Madrid began shaping skateboards in his parents’ garage in the late 1960s to stay busy and over time, helped to shape the market to what it is today. After developing some of the first modern concaves to hit the market, Madrid produced a series of iconic collaborations throughout the ’80s, including the Madrid x Valterra Skateboard ridden by Marty McFly in the original “Back to the Future” movie, and the first co-branded skate shoe from Vans the Vans x Madrid Fly Shoe.

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